Investing in brand awareness
Taking place in Berlin, the International Hospitality Investment Forum (IHIF) is the leading annual conference and exhibition for the global hotel industry.
The IHIF audience comprises the most active worldwide investors and nearly every global hotel chain CEO, as well as hotel owners, asset managers, hotel chain representatives, real estate agents, architects, lawyers, consultants, designers, tourism ministers and government officials.
Our client PPHE is a regular exhibitor at IHIF. As part of their presence at the 2023 event, they sponsored a large scale welcome reception. This was a platform for them to make a significant announcement relating to co-operation between Radisson Hotel Group (RHG) and the innovative PPHE hotel brand, art’otel. It was also an opportunity to promote art’otel’s new properties in Battersea and Amsterdam, as well as teasing forthcoming launches in Hoxton, Zagreb and Rome.
PPHE briefed our creative design team to produce a range of collateral to support their presence at IHIF, including banners, floor stickers, a brand archway, food station POS, printed and online leaflets, media packs and PowerPoint presentations.
The turnaround was very tight, but as ever we pulled out all the stops and hit the deadline. Our creative design team excelled themselves, producing an impressive suite of items which combined eye-catching graphics with strong branding.