Putting an Ipswich development on the map
Crane Park is a development located within Ransomes Europark, Ipswich’s largest industrial area. With excellent transport links and strong eco credentials, the 150,000 sq ft business park comprises 19 new-build industrial, warehousing and trade counter units.
Our client, Northwood Urban Logistics, is an asset management company. They manage a portfolio totalling around five million sq ft of high quality logistics accommodation, strategically located across the UK. Having purchased the Crane Park development in December 2020, Northwood approached us to create a high profile marketing campaign, working closely with joint selling agents Penn Commercial and JLL.
The campaign collateral included a sales video and development-specific website, as well as brochures, marketing signage, targeted emails and press advertising. There was also a well-attended launch event for property agents. The campaign delivered on every requirement, with all units being let within 12 months.