Driving global growth in the small pet category
Working with Supreme Petfoods
In 2015, Supreme Petfoods asked us for a new approach to their marketing to help them challenge the leading brands. In the intervening years, their remarkable YOY growth has helped the small pet experts become giants in the category with sales doubling in the UK, tripling in the EU and multiplying by 4.5 times in the US.
Since that original commission, we’ve worked hand in hand with their exceptional team to deliver multiple targeted campaigns that extend across every aspect of their advertising and communications, from positioning to packaging, POS to presentations.
Now firmly established in all the leading retailers globally, Supreme’s two brands, Tiny Friends Farm and Science Selective, are household names for household pets across the world.
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