From traditional mailing to smarter, data-led campaigns

The challenge

Ascender has worked in close partnership with Eastons Holidays to evolve both their creative output and their approach to customer communications. What began as a traditional print-led relationship has grown into a more strategic collaboration – spanning brand, creative, campaign execution, and data-led targeting.

In previous years Eastons’ marketing relied heavily on broad, generic brochure mailings sent across a wide database. While effective to a point – and certainly drove sales – this approach lacked precision, limited engagement, and didn’t fully reflect the quality of their offering.

The opportunity was twofold:

• Elevate the brand and creative to better inspire and engage
• Introduce smarter use of data to improve targeting, efficiency and conversions

What we delivered

Brochures & campaign creative

We redesigned Eastons’ core brochures throughout the year – ensuring each piece balanced strong branding, echoed their family-led business values, and strengthened their visual appeal with clear, structured information that supports booking decisions with their primary audience.

Customer touchpoint materials

Beyond their core annual campaigns, we rebranded & produce a wide range of supporting collateral, including press adverts, door-drop campaigns, on board materials, travel document wallets, travel information leaflets, and gift vouchers. These materials help create a consistent, premium experience at every stage of the customer journey.

Data analysis & cleansing

Working alongside the team, we’ve helped refine how Eastons uses its customer data – analysing, cleansing, and segmenting their database to enable more targeted and relevant communications.

Our approach

The shift has been deliberate and strategic – guiding them from volume-led activity to more precision-led marketing.

• Stronger creative – A more confident, consistent visual identity
• Joined-up experience – Aligning campaign and operational materials
• Sharper targeting – Mailing smaller, more relevant audience segments
• Better decision-making – Using data to guide campaign planning and investment
• Rather than simply producing assets & ads when asked, we’ve focused on helping Eastons build a more effective, strategic marketing system.

The impact

The transformation over the past few years has been significant:

• Reduced reliance on large, untargeted mailings – saving thousands of pounds in the first year alone
• Improved engagement through more relevant, personalised communications
• A stronger, more recognisable brand across all touchpoints
• A significant increase in enquiries driven by more effective creative and targeting
• A large increase in sales
• This evolution demonstrates how combining data insight with high-quality creative can deliver measurable commercial impact.

Eastons Holidays have transitioned from broad, volume-led mailings to a more targeted, insight-driven approach – where data informs decisions, and creative brings those decisions to life.

This shift has resulted in reduced mailing volumes, lower costs, improved response rates, and a significant increase in enquiries – demonstrating the combined impact of more effective creative and sharper data decisions

Ascender continues to support that journey, helping Eastons Holidays turn images into income, emails into enquiries and supporting materials into sales.