National Eyecare Group

The National Eyecare Group levels the playing field for independent opticians by providing purchasing power, preferential terms and simplified administration to its 1000+ members, enabling them to compete with the large chains while delivering a bespoke service.

Revolutionising their website with a sharp new look, streamlined functionality and integrated members’ area, we presented the benefits of joining NEG with a vibrant clarity to help drive membership.

Our work for the Group extends to its sister company, Optinet, which develops and runs its advanced practice management software. Commissioned for the Optinet rebrand, our work on that project led to the ground-up creation of an identity for its powerful Flex software that started with name generation and resulted in a logo that works in tandem with its parent brand while reflecting both its state of the art nature and the simplicity of its interface.