StudioFlex

StudioFlex is a boutique fitness club specialising in aerial yoga, reformer pilates, cardio, boxfit and therapy sessions, with a health-leaning integrated café and sportswear shop. For any start-up, establishing a memorable brand to get a foothold in people’s minds is a critical first step, even more so with a diverse offering. We created a brand built to be as strong and flexible as its members with interchangeable sub-brands delivering well organised and considered messaging.

The distinctive colours and typographical angles from the logo formed the basis of a dynamic yet coherent execution delivered across a suite of print design including sophisticated interiors, gymwear, signage and promotional material that tapped perfectly into the club’s target audience.

The versatility of the brand has aided the club’s expansion beyond its fitness focus to create a social hub for both members and casual visitors that establishes the multiple income streams that are always vital for ambitious leisure SMEs.